Temu, the insanely popular Chinese-owned discount marketplace app is creating a stir in the U.S. With help from 50 million+ Americans now onboard, Temu snuck into first place bypassing Amazon, Walmart, and Shein with its global number of app users. And like any app you consider downloading, Temu deserves a closer look first. Not long after Temu’s U.S. launch during last year’s Superbowl, the app came under scrutiny from disillusioned customers and cybersecurity professionals, but for very different reasons.
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